"My main job at my web agency is pretty simple. It’s to say no. I’m the guy in charge of turning away many of the clients and the projects that we receive calls and emails about. Nathan, our first hire at Unit Interactive, has remarked that on his first day at work he heard me on the phone turn down 3 potential clients who called that day. He was wondering if he’d still have a job the following week! At his previous agency they just didn’t do that; they didn’t turn away projects. By my assessment, everyone at my agency still has a job specifically because I turn down so many projects."